Your privacy is important to us. This Policy explains what personal data am777 collects, how we use it, how long we keep it, who we may share it with, and what rights you hold over your own information.
A summary of our commitments — the full policy below governs in all cases
We collect registration data, KYC documents, transaction records, device information and usage analytics. We collect only what is necessary for account operation, legal compliance and service improvement.
Your data is protected using SSL/TLS encryption in transit and industry-standard encryption at rest. Access to personal data is restricted to authorised personnel only, subject to strict internal access controls.
We do not sell your personal data. Limited sharing occurs with service providers under data-processing agreements, and with regulatory or law-enforcement bodies where required by law.
Subject to applicable law, you may request access to, correction of, erasure of, or restriction of processing of your personal data. You may also object to certain uses and request data portability.
am777 uses cookies and similar technologies to operate the Platform, remember preferences and understand usage patterns. You may adjust cookie preferences in your browser settings at any time.
For any data-related queries, rights requests or complaints, contact our support team at the email address in Section 13. We aim to respond within 30 days of receipt of a verifiable request.
This Privacy Policy (hereinafter "Policy") sets out the data-protection practices of am777 (hereinafter "am777", "we", "us" or "our") in relation to personal data processed through the website at am777.cam and all associated services (collectively, the "Platform").
am777 is an English-language online sports betting and casino information platform serving users primarily in Pakistan. We are committed to handling your personal data with care, transparency and in compliance with applicable data-protection principles. This Policy describes what data we collect, why we collect it, how we use it, how long we keep it, with whom we share it, and what rights you have regarding your information.
This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy. By using the Platform, you acknowledge that you have read and understood this Policy. If you do not agree with how we handle personal data, you should discontinue your use of the Platform.
This Policy applies to all registered users and visitors to am777.cam regardless of location. Pakistani users should also be aware that data-protection obligations under applicable Pakistani law — including the Personal Data Protection Bill framework where applicable — may affect how your data is handled. This Policy does not constitute legal advice.
In this Policy the following terms have the meanings set out below:
We collect personal data in the following categories:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, CNIC or passport number | Account registration and KYC verification |
| Contact Data | Email address, phone number, residential address (city, province, postal code) | Account registration and profile updates |
| Financial Data | Deposit amounts, withdrawal history, wallet references, transaction IDs | Each deposit or withdrawal transaction |
| KYC Documents | Scanned CNIC, passport, utility bill, bank statement screenshots | KYC verification process |
| Technical Data | IP address, browser type, device model, operating system, session tokens | Automatically on each Platform visit |
| Usage Data | Pages visited, features used, bet history, game session data, click patterns | Automatically during active sessions |
| Communications Data | Content of support chat transcripts, email correspondence with our team | When you contact support |
| Preferences Data | Responsible gambling limit settings, notification preferences, language settings | When you configure account settings |
We do not intentionally collect special-category personal data (such as health data, biometric data or data about political opinions) unless voluntarily provided in support communications and relevant to a compliance obligation.
We collect personal data directly from you when you:
Certain technical and usage data is collected automatically through cookies, server logs and analytics tools when you access and use the Platform. This includes your IP address, device characteristics, session duration and navigation behaviour. See Section 7 for full details on cookies.
We may receive data about you from third-party sources, including:
We process your personal data under one or more of the following lawful bases:
We will not use your personal data for any purpose incompatible with those stated in this Policy without providing you with prior notice and, where required, obtaining your consent.
Personal data is processed to create, maintain, verify and administer your am777 account. This includes processing your identity data to confirm eligibility, your contact data to send account notifications, and your financial data to process deposits and withdrawals. Accounts may be held in Pakistani Rupees (PKR) or other currencies as specified at registration.
We are required by applicable law to screen user accounts against sanctions lists, process KYC documents for identity verification, and retain transaction records for a minimum period. This processing is mandatory and cannot be opted out of as a condition of account use.
We process usage data and account behaviour patterns for the purpose of identifying potentially problematic gambling behaviour. This may include automated alerts when deposit patterns or session durations exceed thresholds consistent with at-risk play. This processing supports player welfare and is conducted in the player's interests.
Where you have provided consent or where permitted under applicable law, we may process your contact data to send you promotional materials, bonus notifications and platform updates. You may unsubscribe from marketing communications at any time by contacting support or using the unsubscribe mechanism in any communication received.
Technical and usage data is processed to detect and prevent fraudulent activity, unauthorised account access, multi-accounting, bonus abuse and other prohibited conduct as described in our Terms & Conditions.
am777 uses cookies and similar technologies (including local storage and session storage) for the following purposes:
You can control non-essential cookies through your browser settings. Note that disabling certain cookies may limit your ability to use some features of the Platform. For detailed cookie preferences, refer to your browser's privacy or settings menu.
am777 does not sell, rent or trade your personal data to third parties for their independent marketing purposes. We share data only in the following circumstances:
We engage carefully selected third-party service providers who process personal data on our behalf under written data-processing agreements. These include payment processors, KYC verification providers, cloud hosting providers, analytics platforms and customer support tools. All such providers are bound by confidentiality obligations and may use your data only for the specific purposes we authorise.
We may disclose personal data to law-enforcement agencies, regulators, courts or other public authorities where required by applicable law or valid legal process, or where necessary to protect the rights, property or safety of am777, its users or the public.
In the event of a merger, acquisition, restructuring or sale of assets involving am777, personal data held by us may be transferred to the relevant successor entity. Users will be notified of any such transfer via the Platform or by email, and will be given the opportunity to close their account if they object to the transfer.
am777 does not disclose your personal data to payment providers such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah beyond the minimum transactional data required to process a specific deposit or withdrawal. None of these providers are data controllers of your am777 account data. Their own privacy policies govern how they handle any information you share with them directly.
am777 may process and store your personal data on servers located outside Pakistan. Where personal data is transferred to jurisdictions that do not provide an equivalent level of data protection to that applicable under your local law, we will implement appropriate safeguards — such as standard contractual clauses or equivalent mechanisms — to ensure that your data continues to be handled in a manner consistent with this Policy.
By using the Platform, you acknowledge that your personal data may be transferred to, stored in and processed in countries other than your country of residence. Where such transfers are necessary for account operation or legal compliance, they will be conducted in accordance with applicable data-protection requirements.
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying legal, regulatory, compliance or reporting obligations. The following general retention periods apply:
After the applicable retention period has expired, personal data will be securely deleted or anonymised in accordance with our internal data-disposal procedures.
Subject to applicable data-protection law, you may hold some or all of the following rights in relation to your personal data:
To exercise any of these rights, please contact us using the details in Section 13. We will respond to verifiable requests within thirty (30) days. We may need to verify your identity before processing your request. In some cases we may be unable to fulfil a request where doing so would conflict with a legal obligation or adversely affect the rights of another person.
The exact scope of these rights may depend on your jurisdiction. Pakistani users are encouraged to seek independent advice regarding data-protection rights applicable in Pakistan. am777 does not claim to be subject to any specific Pakistani data-protection regime and does not provide legal advice on this matter.
am777 implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction or alteration. These measures include:
No method of electronic transmission or storage is completely secure. While we strive to apply commercially reasonable measures, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights, we will notify you without undue delay in accordance with applicable law.
Players are also responsible for the security of their own accounts. Please refer to the account security obligations set out in our Terms & Conditions.
If you have any questions about this Privacy Policy, wish to exercise your data-protection rights, or wish to submit a complaint about how your personal data has been handled, please contact us using the details below:
Data Enquiries — Support Email (plain text, not a clickable link):
Please include "Privacy Request" or "Data Rights Request" in the subject line of your email to help us direct your query appropriately. We aim to acknowledge all data-related requests within 5 business days and to respond substantively within 30 days. Complex requests may take longer; we will inform you if this is the case.
If you are not satisfied with our response to a complaint, you may have the right to escalate the matter to a relevant supervisory authority in your jurisdiction. am777 does not advise on which authority is applicable in Pakistan — please seek independent legal guidance if required.
am777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data-processing practices, applicable law, or Platform functionality. When material changes are made, we will provide notice via a prominent on-Platform notification and/or by email to your registered address, prior to the changes taking effect.
The "Last Updated" date at the top of this document reflects the date of the most recent revision. We encourage you to review this Policy periodically. Your continued use of the Platform following the effective date of any amendment constitutes your acknowledgement of the updated Policy.
If you have concerns about any proposed change, you may contact us before the effective date using the details in Section 13. If you object to the amended Policy, you may close your account by contacting our support team.
Now that you understand how am777 handles your personal data, explore the platform with confidence. Questions? Our support team is ready to help.